Senior Product Designer · Seattle / Global

From zero to millions of users.

Building products through systems thinking, AI, and scalable design.

15+ years across ecommerce, fintech, travel, marketplaces, SaaS & design systems
Hands-on IC · 0 > 1 · Scale · Product systems · AI workflows
The throughline

I turn ambiguity into products people can understand, teams can build, and businesses can scale. Interfaces are the output. Clarity is the work.

15+
years designing and shipping digital products
11.8%
CTR on Amazon Shop Direct creative
+50%
onboarding conversion at Sleek
100%
YoY APAC revenue growth contribution at Expedia
Selected work

Four chapters.
One throughline.

A concise view of selected work. Each example focuses on the problem, the design leverage, and what changed. Where available, deeper case studies carry the process and supporting detail.

AmazonDesign Systems · 2026

Building a design system that could scale beyond the product it started in.

A reusable product foundation for Amazon Books, designed to bring consistency to complex surfaces without flattening the needs of the product.

What mattered

The system had to make complexity easier to reuse.

The work focused on turning recurring product patterns into a coherent system teams could actually use: shared components, interaction guidance, reusable patterns, and clearer implementation logic. The Books system later informed and was incorporated into the broader Stores Design System, extending the value beyond the product where it began.

Design systemsProduct foundationsInteraction patternsScale
Books > Storessystem foundations extended beyond the original product
Reusablecomponents and patterns for teams building at Amazon scale
Amazon Books design system explorations across mobile and desktop interfaces
SleekFintech · 0 > 1

Making business banking feel less like business banking.

From blank page to MVP, then into a broader service ecosystem spanning onboarding, compliance, and growth.

What mattered

Start with behavior. Connect the product to growth.

Research, wireframes, interactive prototypes, and direct user validation shaped the banking MVP over six months. A separate localized onboarding flow launched in six weeks and used analytics and testing to improve conversion across multiple markets.

Fintech0 > 1ResearchConversion
+50%onboarding conversion
6 wksto localized onboarding MVP
View full case study ↗
Sleek business banking dashboard and mobile money transfer experience
ZUZUHospitality platform

Turning hotel operations into one coherent product system.

Reservations, pricing, direct booking, and white-label web experiences, each simple on the surface and operationally dense underneath.

What mattered

Design the ecosystem, not isolated features.

I translated complex pricing logic, property operations, inventory, payments, and booking workflows into connected tools independent hoteliers could use every day. The system had to stay understandable without hiding the sophistication underneath.

Hospitality SaaSMarketplaceComplex workflowsResponsive
0 > 1multiple platform products
Regionalmulti-market operating context
View full case study ↗
ZUZU responsive reservation calendar and booking management interfaces
ExpediaTravel platform

One responsive booking platform for a fragmented region.

Turning market-by-market complexity into a reusable product foundation that could scale across Asia Pacific.

What mattered

Ship the platform, not a collection of pages.

The work joined responsive product architecture, localization, booking complexity, and market-specific needs into a reusable foundation. Flights launched first, followed quickly by packages, while the broader regional business accelerated.

Travel0 > 1Responsive platformLocalizationMulti-market
9 moflight booking launch
100%YoY regional revenue growth contribution
AirAsia and Expedia responsive flight and hotel booking experience
How I work

Strong product design is mostly the discipline of making complexity legible.

01

Find the real problem.

I use research, product data, business context, and technical constraints to separate symptoms from the decision that actually needs to be made.

02

Design the system behind the screen.

Flows, states, content, reusable patterns, operating rules, and edge cases matter as much as the final visual composition.

03

Make the team faster next time.

The best design output is often leverage: a clearer model, a better component, a reusable pattern, or a workflow that makes future decisions easier.

Career arc
2026
Amazon
Design systems, shopping surfaces, and scalable product foundations across Books and Sponsored Products.
US
2024–2025
Independent consultant
Selected product design work, UX consulting, and exploration across AI, systems, and digital product design.
US
2021–2024
Sleek
0 > 1 fintech, onboarding optimization, and service ecosystem design for a growing business platform.
APAC
2018–2021
ZUZU Hospitality
Hotel operations, reservations, pricing, direct booking, and white-label product design across a hospitality SaaS platform.
APAC
2013–2018
Expedia Singapore
Responsive booking products, packages, and travel experiences built to scale across multiple points of sale in Asia Pacific.
APAC
2010–2013
Twirl Creative
Independent design practice spanning UX, product strategy, visual design, and client partnerships.
US / APAC
2002–2010
Expedia
Earlier travel-platform experience designing consumer products and product foundations at scale.
US
Anton doesn’t just design interfaces. He turns ambiguity into scalable products.